Page analysis is a useful tool to evaluate the effectiveness of your homepage as a landing page. It looks for message markers, navigation and usability of the call to actions on the page.
- Average Grade: An overall grade of your homepage that ranges from A to F.
- Message: Indicates the primary type of message found on the homepage.
- Page UX: Takes into account various UX attributes to compile an experience grade.
On-Page SEO breaks down the code and content of the homepage to estimate how effectively search engines would spider through it.
- SEO Score: An overall score in percentage that indicates how well your homepage is optimized.
- Optimized Keywords: Shows the list of keywords that scored well on the page for SEO.
- Content Spread: Describes the degree of spread of your message. High spreads indicate easier contextual extraction by search engines.
- Quick Fixes: Lists the number of quick fixes to further improve your search engine rankings.
Blog Review tool analyzes the effectiveness of your corporate blog by looking at its footprint, social performance and readability.
- Blog Footprint: Indicates the amount of impression the blog has on its readers.
- Social Influence: Showcases the level of influence, interactions and engagements on social platforms.
- Readability: Analyzes content found on the site and assigns a Reader Profile. These Profiles are explained below.
- Broadcaster, Promoter and Communicator: Have a direct and easily digestible message. The style works well for sites that are informational in nature and are read by people with limited time.
- Executive and Analyst: Cover complex subject matter in a standard tone. This style works well for sites targeting business professionals.
- Artisan: Uses complex sentence structure to discuss content. This style of writing works well with startups, creatives and entrepreneurs.
- Specialist posts: This style reflects simple language used to describe complex subject matter. It works well for content used for instructional purposes (giving step-by- step instructions.)
- Engineer and Theorist: This style is typical of a technical or an academic site that talks about advanced subject matter.
The Twitter snapshot provides a quick snapshot of your corporate Twitter account.
- Twitter Score: Ranges between 1 and 10, with 10 being the highest score possible. Typically, corporate accounts range from 4-7.
- Style: Indicates the general communication style of the Twitter profile.
- Maturity: Reflects the length of time an account has been active.
- Engagement: Showcases the level of engagement the account has with its follower base.