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Snapshot Features

Page Analysis

An example image of the Page Analysis section of the Snapshot tool that shows a landing page screenshot, page grade, message type and page UX.

Page analysis is a useful tool to evaluate the effectiveness of your homepage as a landing page. It looks for message markers, navigation and usability of the call to actions on the page.

  • Average Grade: An overall grade of your homepage that ranges from A to F.
  • Message: Indicates the primary type of message found on the homepage.
  • Page UX: Takes into account various UX attributes to compile an experience grade.

On-Page SEO

An example image of the On-Page SEO section of the Snapshot tool that shows an SEO score, optimized keywords, content spread and quick fixes.

On-Page SEO breaks down the code and content of the homepage to estimate how effectively search engines would spider through it.

  • SEO Score: An overall score in percentage that indicates how well your homepage is optimized.
  • Optimized Keywords: Shows the list of keywords that scored well on the page for SEO.
  • Content Spread: Describes the degree of spread of your message. High spreads indicate easier contextual extraction by search engines.
  • Quick Fixes: Lists the number of quick fixes to further improve your search engine rankings.

Blog Review

An example image of the Blog Review section of the Snapshot tool that shows a blog page screenshot, blog footprint, social influence and readability profile.

Blog Review tool analyzes the effectiveness of your corporate blog by looking at its footprint, social performance and readability.

  • Blog Footprint: Indicates the amount of impression the blog has on its readers.
  • Social Influence: Showcases the level of influence, interactions and engagements on social platforms.
  • Readability: Analyzes content found on the site and assigns a Reader Profile. These Profiles are explained below.
    • Broadcaster, Promoter and Communicator: Have a direct and easily digestible message. The style works well for sites that are informational in nature and are read by people with limited time.
    • Executive and Analyst: Cover complex subject matter in a standard tone. This style works well for sites targeting business professionals.
    • Artisan: Uses complex sentence structure to discuss content. This style of writing works well with startups, creatives and entrepreneurs.
    • Specialist posts: This style reflects simple language used to describe complex subject matter. It works well for content used for instructional purposes (giving step-by- step instructions.)
    • Engineer and Theorist: This style is typical of a technical or an academic site that talks about advanced subject matter.

Twitter

An example image of the Twitter section of the Snapshot tool that shows a Twitter score, communication style, account maturity and engagement level.

The Twitter snapshot provides a quick snapshot of your corporate Twitter account.

  • Twitter Score: Ranges between 1 and 10, with 10 being the highest score possible. Typically, corporate accounts range from 4-7.
  • Style: Indicates the general communication style of the Twitter profile.
  • Maturity: Reflects the length of time an account has been active.
  • Engagement: Showcases the level of engagement the account has with its follower base.