Keeping tabs on competitor Twitter accounts takes time and effort.
There’s a ton of data to crunch. And without access to analytics, this makes wading the murky water that much tougher.
But Twitter competitor analysis may be easier than you think. But you need the right tools.
Before we get more into this, let’s breakdown Twitter competitor analysis:
Twitter competitor analysis is a detailed look at what your competitors Twitter activity. It analyzes competitor account attributes, metrics, and weekly performance trends. This gives you a bird’s eye view of Competitor Twitter accounts.
Now we have an idea of Twitter competitor analysis. The next stop is hammering out what we want to analyze.
Twitter Competitor Analysis – What You Need to Analyze
There are specific competitor account aspects you’ll want to analyze. This analysis is going to work towards your own Twitter strategy. So only analyze what’s going impact your own strategy.
Twitter Competitor Analysis:
- Interaction Style
- Number of Tweets
- Followers and Following
- Weekly Performance Trends (Tweets, Favorites, Retweets, Mentions)
With our analysis plan now ready, let’s dive into the each more closely.
Account Attributes – Competitor Account Discovery
Account attributes shed light on how competitors are running their account. You can use this data to see if competitors have similar promotional strategies to yours. Here are a few account attributes you should focus on.
Interaction style tells you how your competitors communicate with their followers. Keep an eye out for interaction styles similar to your own. If you’re analyzing direct competitors, this will most likely be the case.
Activity gets into the meaty details. Here we’re looking for how active accounts are on Twitter. Keep an eye out for your highly active competitors. These accounts are actively communicating with your industry.
Engagement showcases how your community is responding. The name of the game here is high engagement. Competitors with high engagement are worth looking into. Their content is gaining traction in the industry.
Now you have a background on competitor Twitter accounts. It’s time to dive into detailed data.
Account Metrics – The Mechanics of Twitter Competitor Analysis
Account metrics dive deeper into competitor analysis.
Here’s why it’s important:
This data shows you exactly how you stack up against the competition. This is the goal of your Twitter competitor analysis. Here’s what to look for:
Influence score is a scores twitter accounts based on account metrics. It takes the detailed data and sums it up. If you’re seeing movement here, it’s worth looking into.
Understanding competitor account metrics gauges where you stand in the industry. Now it’s time to dive deeper with weekly performance trends.
Performance Trends – Close Competitor Tracking
This is where you take Twitter Competitor Analysis to the next level.
This data is to inform your social strategy and validate your efforts. Here’s what to keep a lookout for:
Engagement Score indicates how engaged communities are with your competitors. Engagement refers to competitor Twitter activity and interaction they receive. If you’re noticing competitor engagement always in the green, you know they are doing something right.
Keeping Tabs on Competitor Twitter Accounts
We’ve laid out the blueprints for Twitter competitor analysis.
It starts with understanding your competitors on Twitter. After that, you can dive deeper into their account mechanics. And finally, looking at their weekly performance gives you key insight into their promotion strategy.
You can get this data sent directly to your inbox week using the Twitter Analysis Report.
You now have the knowledge and tools for Twitter competitor analysis. Use them moving forward and take your Twitter strategy to the next level.