Twitter Competitor Analysis – How to Quickly Analyze Competitors

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Twitter Competitor Analysis

Keeping tabs on competitor Twitter accounts takes time and effort.

There’s a ton of data to crunch. And without access to analytics, this makes wading the murky water that much tougher.

But Twitter competitor analysis may be easier than you think. But you need the right tools.

Before we get more into this, let’s breakdown Twitter competitor analysis:

Twitter competitor analysis is a detailed look at what your competitors Twitter activity. It analyzes competitor account attributes, metrics, and weekly performance trends. This gives you a bird’s eye view of Competitor Twitter accounts.

Now we have an idea of Twitter competitor analysis. The next stop is hammering out what we want to analyze.

Twitter Competitor Analysis – What You Need to Analyze

There are specific competitor account aspects you’ll want to analyze. This analysis is going to work towards your own Twitter strategy. So only analyze what’s going impact your own strategy.

Twitter Competitor Analysis:

  • Interaction Style
  • Age
  • Activity
  • Engagement
  • Influence
  • Number of Tweets
  • Followers and Following
  • Weekly Performance Trends (Tweets, Favorites, Retweets, Mentions)

Twitter Competitor Analysis What To Analyze

With our analysis plan now ready, let’s dive into the each more closely.

Account Attributes – Competitor Account Discovery

Account attributes shed light on how competitors are running their account. You can use this data to see if competitors have similar promotional strategies to yours. Here are a few account attributes you should focus on.

Interaction style tells you how your competitors communicate with their followers. Keep an eye out for interaction styles similar to your own. If you’re analyzing direct competitors, this will most likely be the case.

Account age gives you a time frame of competitor activity on Twitter. With this data determine if competitor accounts are new to the scene, developing, or established.

Activity gets into the meaty details. Here we’re looking for how active accounts are on Twitter. Keep an eye out for your highly active competitors. These accounts are actively communicating with your industry.

Engagement showcases how your community is responding. The name of the game here is high engagement. Competitors with high engagement are worth looking into. Their content is gaining traction in the industry.

Now you have a background on competitor Twitter accounts. It’s time to dive into detailed data.

Account Metrics – The Mechanics of Twitter Competitor Analysis

Account metrics dive deeper into competitor analysis.

Here’s why it’s important:

This data shows you exactly how you stack up against the competition. This is the goal of your Twitter competitor analysis. Here’s what to look for:

Influence score is a scores twitter accounts based on account metrics. It takes the detailed data and sums it up. If you’re seeing movement here, it’s worth looking into.

Tweets tally up all communication your competitors have sent to online communities. You can use this data with account age to see just how active your competitors are.

Followers and following are straightforward metrics. They give you an idea of the competitor account size.

Understanding competitor account metrics gauges where you stand in the industry. Now it’s time to dive deeper with weekly performance trends.

Performance Trends – Close Competitor Tracking

This is where you take Twitter Competitor Analysis to the next level.

This data is to inform your social strategy and validate your efforts. Here’s what to keep a lookout for:

Engagement Score indicates how engaged communities are with your competitors. Engagement refers to competitor Twitter activity and interaction they receive. If you’re noticing competitor engagement always in the green, you know they are doing something right.

Weekly Tweet tracking gives you intel on competitor Twitter strategies. You can use this data to see if competitors are scaling social promotion.

Favorites, Retweets, and Mentions give you the concrete numbers on competitor engagement. Track this data each week to see how receptive communities are to the competition.

Keeping Tabs on Competitor Twitter Accounts

We’ve laid out the blueprints for Twitter competitor analysis.

It starts with understanding your competitors on Twitter. After that, you can dive deeper into their account mechanics. And finally, looking at their weekly performance gives you key insight into their promotion strategy.

Twitter Competitor Analysis Detailed Competitor Analysis Breakdown Pagezii Twitter Report

You can get this data sent directly to your inbox week using the Twitter Analysis Report.

View Sample Report

You now have the knowledge and tools for Twitter competitor analysis. Use them moving forward and take your Twitter strategy to the next level.