We recently published a video tutorial showing how you can get on Google’s first page in minutes. And from the great community reaction, the conversation had to continue.
So we asked our SEO community experts to weigh in on how to write SEO friendly blog posts. Here are their unique techniques for topping search engines.
Haven’t seen our blog post SEO tutorial? If not, have a look and discover how to get on Google’s first page in under five minutes.
Link to Powerful Domains
One of the most common things writers ignore is authoritative external links, particularly when writing with SEO in mind.
You’re so worried about getting links from other sources that you forget links to powerful sites help you rank as well. For SaaS writing, even social sites like Hacker News or Reddit are great places for you to link to.
The Ego List
I’ve narrowed it down to one tip that can easily push your blog post to the number one spot. It’s also a bit of a hack to the system when it works.
This tactic is a combination of a list post and an ego post. The strategy is to create a list of the top 10 products/services that are related to your niche but are not your top competitors.
Say for example your blog is about personal finance. A good strategy is to create a list of the top 10 personal finance apps. Once the post is done, reach out to each app and notify them that they’re featured in your post. In the email encourage them to share the post on their social media accounts and blog. Often this tactic will create a bunch of social shares and links to your post boosting its rankings.
SEO your Blog Post Title and Description
Title and heading tags are important factors to consider when optimizing your blog posts for SEO. Your title tag should include your target keyword and be 55 characters or less. Your H1 tag should also include your target keyword, with subsequent headings in your blog appropriately tagged (H2, H3, H4, etc.). Combining these factors with well-written, engaging content for your audience should help improve your search engine visibility. Google wants the best search experience for its users, so its algorithm favors thorough content that keeps users on the page.
If you’re looking to improve your organic CTR, optimizing your meta description is a good place to start. Clearly explain the topic of your blog post and its value to the reader in 155 characters or less to entice searchers to click your link.
Optimizing Blog Images
Don’t forget image ALT tags. Not only are they used by screen readers to help visually impaired users browse the web, but it’s an important part of on page SEO.
Search engines put high value on image ALT texts to determine what that image and your page focus on. You shouldn’t spam keywords into your ALT text, either. But you should have a relevant image that relates to the topic of your blog. Use your target keyword as part of the ALT text to help increase your blog SEO.
Write a Blog that Provides a Definitive Answer
Blogs providing the end-all be-all solution to a popular search is going to gain traction in your industry. And search engines take note. Michelle Stinson Ross from Gruen Agency provides her tip for writing SEO friendly blog posts.
My tip is to give a concise answer to a commonly searched question, then expanding on that question as fully as you possibly can.
The goal here goes beyond hitting all of the semantic keywords and phrases to creating an answer that will wind up in the knowledge box above all of the paid and organic placement for that query.
Develop a post that’s the definitive answer to a common question. The question itself and the most concise answer should happen at the top of the page. The title for the post, since it will appear as part of the link to the source in the knowledge box answer, should hint at content that will delve deeper. And don’t only answer the question itself, but also deal with related and follow-up questions. The title is the key to click through from a knowledge box.
Writer Shorter Sentences
We all love simplicity. Including search engines like Google. That’s why keeping your sentences short and sweet can make your posts more SEO friendly. Aaron Watts from DuoCall shares his tip for writing SEO friendly blog posts.
Keep your sentences short. Complexity doesn’t sit well with the search engines, or with readers. What we’re looking for are short, clear and actionable sentences. Each time you write a sentence, look at it and evaluate whether or not it adds value to your content. If it doesn’t, then either change it or bin it.
Tap into the Power of Long Form Content
For search engine visibility, we’ve found that long-form blog posts – more than 1,000 words – get better visibility in search engine results. Remember to link out to relevant resources, too. A video-embed (be it yours or someone else’s, as long as it’s relevant) also increases search engine visibility.
How to Write SEO Friendly Blog Posts
By making your blog posts SEO friendly, you increase potential visitor traffic to your site. Not only that, but your organic visitors are highly valuable. This is because they’re searching for topics that your blog speaks to directly. Thanks to our SEO expert community for weighing on the topic.
If there are any tips for writing SEO friendly blog posts you would add to our list, leave them in the comments below and don’t miss our video tutorial on how to get on Google’s first page in under five minutes.