We recently created a video tutorial on how to SEO your blog posts. And with the high engagement it got from the SEO community, we had to keep the conversation going. So we asked our pool of experts to share their unique blog SEO tips.
Keep reading to see these original SEO techniques for blogging.
Haven’t seen our blog post SEO tutorial? If not, have a look and discover how to get on Google’s first page in under five minutes.
Write Headlines That Promise to Solve a Problem
Write a headline that promises to solve a problem or educate the reader. As much as possible, use your keywords at the beginning or end of your headline because that’s what people remember most. And use the same keywords in the first paragraph of the article to make sure the content and headline go together.
Answer User Search Intent with your Blog
Focus on answering searcher intent. Every search query is a question, and it’s up to you make your blog post the best possible answer. Examine top ranking pages for your target keyword, and figure out how to do what they do – but better.
Google’s Penguin update discounted the influence of links and increased the influence of quality markers (like bounce rate) indicating a page attracts and keeps the attention of searchers.
If your post is a good answer to a searcher’s intent, it will rank. I have several blog posts in top 3 positions with no backlinks and minimal on-page SEO.
SEO your Blog URL
A tight URL structure is key. Oftentimes the URL will default to the article’s title and include stop words like “to, the, at, if” etc. Revise the URL to hit on the keyword or main idea of the article.
Make your Blog Mobile-Friendly
Ensure blog posts are AMP validated. For searches on mobile devices, AMP takes mobile-friendliness to the next level. As Google and other engines continue to emphasize mobile usability, AMP is becoming increasingly important, especially for sites with blogs.
If you’re on WordPress, consider checking on the Yoast plugin and experimenting with posting the AMP versions of your URLs to your social media channels. Be sure to monitor traffic to those pages and look for ways to always improve clickthrough rate and user engagement.
Republish your Blog on Popular Content Networks
Republishing your blog content on content networks allows you to drive additional traffic to your blog as well as gain backlinks and social engagement that can help boost SEO.
Warning: Be sure to give your blog post time to get indexed in Google and link the republished version back to the original copy. This will help prevent Google from thinking the republished site was the source.
Write High-Quality Blog Content
When I look back on the best content I’ve created, one thing remains:
Content that ranks the highest paralleled academic papers. It contains source, data, well-constructed paragraphs, and good analysis. I create content with a purpose and it was high-quality, not something churned out for a word count, or because content needed to be written for a calendar. It answers a question that consumers were asking. I also keep it easy enough to read to engage users.
Combine this concept with traditional SEO tips and you’ll have success too.
Social Media for Blog SEO
Have a big focus on social media for SEO as well as traffic building purposes. Google is now looking to social media as a signal of blog authority and relevance.
If thousands of people are tweeting about it then chances are you have written something useful. And the best way to get tweets is to build a loyal following and write killer content that they love to promote for you.
Some things you need to start doing:
Get to know the big players in your niche by casually building a rapport with them on Twitter. Down the track, you can hit them up for re-tweets. Post information that doesn’t appear on your blog. Think of it as a separate resource for people to tap into. The more content you share from other bloggers the more likely they are to share your stuff. Give and then get later.
Blog SEO Tips – Optimizing your blog posts for Search Engines
Boosting blog SEO starts with implementing the relevant techniques. Thanks to our expert contributors for weighing in with their expert tips and sharing their knowledge with our readers.
If there are any blog SEO tips you would add to our list, leave them in the comments below and don’t miss our video tutorial on how to get on Google’s first page in under five minutes.