What Is AI Visibility, and Why It's Not the Same as SEO Rankings
AI visibility is a different metric than search rank. Here is what it actually measures, why it matters now, and how it differs from a page-one Google result.
Research notes.
Practical research on how AI is changing discovery, search, advertising and measurement.
How ChatGPT and Other LLMs Decide Which Brands to Recommend
LLMs don't rank brands the way search engines do. Here's what the research says actually decides who gets named in an AI answer.
What Is Prompt Intelligence, and Why Marketers Are Starting to Care
Prompt intelligence looks at the actual questions people ask AI systems — not the keywords they type into a search box. The difference matters more than it sounds.
Answer Engine Optimization vs SEO: What's Actually Different
AEO isn't a replacement for SEO, but it isn't the same discipline either. Here's where the two overlap and where they genuinely diverge.
How to Think About Cross-AI Attribution When Customers Discover You Through ChatGPT
If a customer discovers your product through a ChatGPT conversation, most analytics tools have no idea. Here's how cross-AI attribution is starting to be approached.
Do ChatGPT Ads Exist Yet? What Brands Should Actually Know
The term 'ChatGPT Ads' gets used loosely. Here's a clear-eyed look at what actually exists today versus what's still speculative.
Why Schema Markup Matters More Now That AI Systems Are Reading Your Site
Structured data was already a good SEO habit. In the AI search era, it's doing more work than most sites realize.
How Google AI Overviews Are Changing Click-Through Rates
AI Overviews have real, measurable effects on organic click-through rates — some of it discouraging, some of it more nuanced than the initial panic suggested.
What Is Generative Engine Optimization (GEO), and How Is It Measured
GEO has moved from an academic concept to a practice with real research behind it. Here's what's actually known about how it works.
Will AI Replace Google Search? What the Data Actually Shows
The honest answer, based on current data, is more nuanced than 'yes' or 'no.' Here's what's actually happening to search behavior right now.